Birla Pravaah Sells Out in 24 Hours, Records Rs 18 Billion in Sales
Birla Estates’ premium residential project Birla Pravaah in Gurugram achieves complete sell-out within a day, highlighting strong demand for lifestyle-focused, low-density housing in the NCR region.
Gurugram: Birla Estates, a subsidiary of Aditya Birla Real Estate, has achieved a remarkable milestone with its premium residential project Birla Pravaah in Sector 71, Gurugram, selling all 492 units within just 24 hours of launch. The project clocked total sales of over Rs 18 billion, reflecting strong demand for well-designed, lifestyle-focused homes in the National Capital Region.
Spread across 5.075 acres (approximately 20,538 sq m), Birla Pravaah is designed as a low-density community, with nearly 70% of its area dedicated to expansive green spaces. The project offers over 30 curated amenities, including wellness, sports, social, and children-focused zones, emphasizing a holistic, lifestyle-oriented living experience.
Strategically located on Gurugram’s Southern Peripheral Road, Birla Pravaah provides seamless connectivity to NH48, Golf Course Extension Road, Sohna Road, and the Dwarka Expressway. The Indian Green Building Council (IGBC) Gold pre-certified development comprises five residential towers, with select towers offering only two residences per floor, ensuring privacy and exclusivity. Spacious 3 BHK and 3 BHK + Utility homes are thoughtfully designed to maximize natural light and ventilation, further enhancing the living experience.
KT Jithendran, MD & CEO of Birla Estates, commented, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR.”
This record-setting launch follows the success of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of approximately Rs 30 billion. Combined with other projects like Birla Navya, the achievement further strengthens Birla Estates’ growing leadership in delivering premium urban living across the NCR region, reflecting both market confidence and evolving buyer preferences.
