Smartworld Developers has officially entered the Noida real estate market with plans for a large ₹3,000-crore mixed-use complex. The company has bought a great 6-acre piece of land in Sector 98. This is its first project in Uttar Pradesh after building a strong foothold in Gurugram.
The premium land was purchased through an e-auction for around ₹414 crore. Smartworld Developers now wants to turn the land into a high-end destination that includes luxury houses, serviced homes, and stores. The developer thinks this is the greatest time to expand beyond Haryana because Noida is becoming one of the fastest-growing luxury property markets in the country.
The project will cater to the premium category, targeting purchasers seeking upscale living experiences. The proposed apartments are projected to be priced in the ₹8–10 crore range, along with per-sq-ft rates of ₹25,000–₹35,000, reflecting the increased market for branded, fully-managed luxury homes in Noida.
Developers in the NCR market have noticed that consumers’ tastes are changing. Younger buyers, in particular, are choosing managed luxury flats over independent floors in Delhi more and more. Smartworld Developers thinks that this change in behavior will greatly increase the demand for its new project.
Working along with a global hotel brand
Smartworld Developers is said to be in advanced talks with an international hospitality and lifestyle group about bringing “branded residences” to the sector 98 development. These homes usually have hotel-style services, design standards from throughout the world, and carefully planned resident experiences. These are all things that the high-end market really likes.
There will be an official announcement of the cooperation soon.
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Noida has quickly changed from a cheap place to live to a new luxury hotspot. The city’s real estate values are going up because of improvements to infrastructure, more metro connections, the new Jewar Airport, and more professional purchasers moving in.
More and more developers in NCR are starting mixed-use and integrated projects. Smartworld’s arrival is another sign that Noida is a good place to invest for the long term.
The company’s vision
Smartworld Developers has continued to expand aggressively since its inception, with multiple large-scale residential and commercial projects already underway in Gurugram. Entering Noida is a big step toward becoming a developer who works in many cities and has a presence in major real estate corridors.
After getting the green light from the government, the next project should be publicly announced. In the next few months, more information about the construction schedule and the products should become available.
