Oberoi Realty Launches ₹6,000 Crore Luxury Project in Gurugram

• Oberoi Realty launches its first residential project in Gurugram.
• ‘Three Sixty North’ offers luxury homes starting from ₹19 crore.
• Two-phase project has a revenue potential of ₹16,000 crore.

Gurugram: Mumbai-based Oberoi Realty has officially entered the Delhi-NCR residential market with the launch of its first luxury housing project, ‘Three Sixty North’, on Golf Course Extension Road in Gurugram. Announced this week, the ultra-luxury development is expected to generate an estimated ₹16,000 crore in revenue, marking one of the company’s biggest expansion moves outside Mumbai.

The launch is significant as it reflects the growing demand for premium homes in Gurugram and intensifies competition in the city’s luxury real estate market.

The project will be developed in two phases, with the first phase featuring 832 luxury apartments across six towers. Homes are priced from ₹19 crore, with a base selling price of ₹35,000 per sq ft. Apartment sizes range between 5,600 sq ft and 8,500 sq ft, while penthouses span approximately 13,000 sq ft. Oberoi Realty plans to invest nearly ₹6,000 crore to develop the entire project.

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Speaking during the launch in Gurugram, Chairman and Managing Director Vikas Oberoi said the company is confident about expanding into the Delhi-NCR market after building a strong reputation in Mumbai. He added that Oberoi Realty aims to establish a business in Gurugram that is as successful as its operations in the Mumbai Metropolitan Region. Addressing competition, he said the company’s focus remains on delivering high-quality developments rather than worrying about rival developers.

The launch comes at a time when Gurugram’s ultra-luxury housing market continues to witness strong demand from high-net-worth individuals (HNIs), entrepreneurs, corporate executives, and global investors. Industry experts believe the entry of an established Mumbai developer like Oberoi Realty could further strengthen buyer confidence and raise the benchmark for premium residential projects in Delhi-NCR.

Looking ahead, Oberoi Realty will focus on completing both phases of Three Sixty North while expanding its footprint beyond Mumbai. The company has already delivered 51 real estate projects covering around 17.3 million square feet and currently has over 34 million square feet of developments under construction across residential, commercial, retail, and hospitality segments. The Gurugram project is expected to play a key role in the company’s long-term national growth strategy.

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