Century Real Estate Reports ₹405 Cr Pre-Launch Sales in Marathahalli

• ₹405+ crore worth bookings achieved before official launch

• 80% buyers from technology sector seeking shorter commutes

• 14-acre mixed-use project with homes, offices, retail, and lifestyle zones

Century Real Estate has reported over ₹405 crore in pre-launch bookings for its upcoming mixed-use development, Codename ‘Fast Forward’, located at Marathahalli on Old Airport Road in East Bengaluru. The strong response highlights growing demand for well-connected, lifestyle-focused residential communities, particularly among technology professionals.

The project, strategically positioned near the Marathahalli Bridge, offers seamless access to Bengaluru’s key employment corridors including Outer Ring Road (ORR) and Whitefield. Even before the opening of its sales experience centre, the development witnessed significant traction, reflecting buyer confidence in Century Real Estate’s planning approach and the project’s prime location.

Spread across a rare 14-acre land parcel, Codename ‘Fast Forward’ has been envisioned as a future-forward integrated community combining residential, commercial, and lifestyle spaces. The master plan has been curated by Global Design Partners, with architectural design by RSP and Darc Design Studio, while landscape design is led by Belt Collins, Hong Kong. A 2.2-acre central park anchors the project, complemented by sports facilities, leisure zones, co-working spaces, retail outlets, and food and beverage offerings.

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According to the developer, nearly 80% of buyers belong to the technology sector, primarily end-users working across ORR and Whitefield. Proximity to over 1,000 tech firms, metro connectivity, schools, and healthcare facilities—all within a 30-minute radius—has made the project especially attractive to professionals looking to reduce commute times without compromising on lifestyle quality.

Industry observers note that limited availability of large, premium land parcels in this corridor has further strengthened buyer sentiment. Combined with Century Real Estate’s focus on integrated planning, the project has emerged as one of the most sought-after new developments in East Bengaluru’s established residential micro-markets.

Commenting on the strong pre-launch response, Maninder Chhabra, Director – Sales, Marketing & CRM, Century Real Estate, said the demand reflects buyers’ preference for thoughtfully designed communities in prime locations. He added that today’s homeowners prioritise convenience, accessibility, and holistic living, and Codename ‘Fast Forward’ aligns closely with these expectations. The achievement of over ₹405 crore in early sales, he said, reinforces Century Real Estate’s commitment to creating well-located, design-led developments.

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With this milestone, Century Real Estate continues to strengthen its presence across Bengaluru’s growth corridors. The company remains focused on delivering integrated, future-ready communities that address evolving urban needs while creating long-term value for homeowners and investors. The official project launch is expected at its world-class experience centre in February 2026.

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