Luxury Real Estate in Bareilly Gets a Major Boost With Singapore-Based 1-OAK’s Entry

• 1-OAK to launch three premium residential projects in Bareilly

• Focus on design-led, RERA-compliant luxury housing

• Signals growing demand for luxury real estate in Tier-2 cities

Bareilly: Luxury real estate in Bareilly is set to enter a new chapter with the arrival of Singapore-based real estate developer 1-OAK, which has announced three upcoming residential developments in the city. The move marks the company’s first foray into Bareilly and highlights a growing shift toward premium, thoughtfully designed housing in Tier-2 urban centres.

The expansion is part of 1-OAK’s broader India growth strategy, which focuses on emerging cities where infrastructure development, rising aspirations, and improved connectivity are reshaping housing demand. The developer already has a presence across global markets including Singapore, Thailand, the UK, Switzerland, and the UAE, and has built a strong reputation in India through its projects in Lucknow.

Industry experts see the entry of an international developer as a turning point for luxury real estate in Bareilly, a city that has traditionally been dominated by low- to mid-income housing developments. With rising disposable incomes and growing interest from investors and end-users alike, Bareilly is increasingly being viewed as a promising residential market in Uttar Pradesh.

Strong Track Record in Lucknow

Before entering Bareilly, 1-OAK successfully delivered multiple projects in Lucknow. Contrary to some market perceptions, Eden@1 is not the company’s first project in the state but its third residential development in the capital city, following Atmos and Nature. All three projects received Iconic Project recognition at The Economic Times Real Estate Awards and were sold out in record time.

According to the company, the strong response in Lucknow validated its design-first and customer-centric approach—one it now aims to replicate in Bareilly.

“In Lucknow, homebuyers responded positively to global design standards combined with local sensibilities,” said Amritanshu Roy, Director, 1-OAK. “We see Bareilly as the next growth destination and are excited to introduce a new benchmark for luxury living here.”

Three Residential Projects Planned in Bareilly

As part of its Bareilly entry, 1-OAK will develop three distinct residential projects, each catering to different lifestyle needs while maintaining a premium positioning:

• Nainital–Pilibhit Road Project: A high-end group housing development integrated with a commercial complex, designed to offer a modern live-work environment along one of Bareilly’s key arterial roads.

• Ahlaadpur Township: A community-focused residential township located close to the first site, planned around green open spaces, shared amenities, and neighbourhood-centric living.

• Singhai Kayesthan Development: A residential project near Pilibhit Road aimed at meeting the growing demand in Bareilly’s expanding urban corridor.

All three developments will be fully RERA-compliant and are expected to feature smart home systems, landscaped green areas, sustainability-driven planning, and amenities designed to promote community wellbeing.

Why Luxury Real Estate in Bareilly Is Gaining Attention

The entry of 1-OAK comes at a time when Tier-2 cities are driving the next phase of India’s real estate growth. Improved road networks, better rail and air connectivity, and increasing commercial activity have made cities like Bareilly more attractive to both residents and investors.

According to industry data, housing sales across major Tier-2 cities rose to 1.78 lakh units in 2024, while total transaction value increased by 20% to ₹1.52 lakh crore. Cities such as Lucknow, Jaipur, and Ahmedabad recorded over 20% year-on-year price appreciation, often outperforming traditional metro markets.

With similar socio-economic trends playing out locally, developers believe luxury real estate in Bareilly is poised for steady long-term growth.

Future Expansion Plans

Beyond Bareilly, 1-OAK plans to expand further into cities such as Ambala, Thiruvananthapuram, and Nagpur over the next two years. The company aims to double its India exposure as part of its foreign direct investment (FDI)-backed expansion strategy.

“Uttar Pradesh is witnessing a real transformation in real estate,” Roy added. “Our goal is to bring global expertise to cities that are ready for the next level of urban living.”

Pre-bookings and site visits for the Bareilly projects are expected to open in the coming months. Market watchers anticipate strong interest from both end-users seeking premium homes and investors looking to enter Bareilly’s evolving luxury housing segment early.