In a major boost to the region’s property market, NBCC sells 609 Housing units in Greater Noida through a high-value e-auction, transferring the entire lot to AU Real Estate for a combined value of ₹1,070 crore. The transaction, confirmed via regulatory filings, marks one of the largest bulk housing sales in the Greater Noida West region and offers a fresh push to stalled Amrapali-linked projects now being completed by NBCC.
The housing units are part of two major projects — Aspire Leisure Valley and Aspire Centurian Park — both located in Greater Noida (West). These projects were originally part of the stalled Amrapali Group developments, which NBCC was tasked to complete after intervention from the Supreme Court. The fresh sale of these units is expected to further accelerate construction work and completion timelines.
AU Real Estate emerged as the successful bidder for the entire lot of 609 units. The properties are spread across two prime clusters and were auctioned with a clear breakup:
1. Aspire Leisure Valley (Phase 2)
- Units Sold: 462
- Auction Value: ₹696.20 crore
This project features a mix of villas, independent floors, and premium residences designed for mid- to high-end homebuyers. With NBCC’s construction responsibility and AU Real Estate’s marketing control, the project is expected to regain strong buyer interest.
2. Aspire Centurian Park
- Units Sold: 147
- Auction Value: ₹373.23 crore
Centurian Park is positioned as a low-rise, family-oriented residential community with spacious layouts and green surroundings. The properties here have already seen revived demand after NBCC restarted construction work in recent months.
Together, both transactions add up to ₹1,069.43 crore, which is widely being rounded off to ₹1,070 crore across official and media reports.
NBCC will earn a 1 percent marketing fee on the total transaction amount as part of its agreement for handling and monetizing assets linked to the Amrapali projects.
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NBCC has been playing a crucial role in salvaging the long-stalled Amrapali projects that left thousands of homebuyers in distress. Since taking charge, the company has worked systematically to restart and complete multiple residential blocks across Noida and Greater Noida.
The sale of 609 units is part of NBCC’s monetization and recovery strategy, aimed at generating funds to accelerate ongoing construction. Over the past year, NBCC has already delivered thousands of units and has announced steady progress across several Amrapali sites.
Industry watchers believe that this successful auction signals renewed confidence in NBCC’s capabilities and assures homebuyers that pending housing projects will move toward completion faster.
What AU Real Estate Gains from This Acquisition
With this purchase, AU Real Estate has secured selling rights for all 609 units. While NBCC will remain responsible for construction, approvals, and compliance, AU Real Estate will handle:
- Marketing and promotions
- Sales operations
- Customer engagement
- Unit allocation and coordination
- Pricing strategy and launch planning
This strategic acquisition gives AU a substantial inventory in one of the most in-demand micro-markets of Greater Noida West.
According to industry experts, AU Real Estate is likely to launch these units aggressively in the coming months, targeting both end-users and investors looking for near-completion or ready-to-move-in homes.
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The Greater Noida West region, also widely known as Noida Extension, has been experiencing a steady revival in buyer interest. Improved connectivity, upcoming metro corridors, and quick progress in stalled projects have brought back confidence among homebuyers.
The sale of 609 units has several key implications:
1. Boost to Buyer Confidence
A transparent and large-scale auction by a government-backed developer reassures buyers that projects will be completed responsibly.
2. Increased Momentum in Inventory Clearance
Bulk sales help clear stock faster, reduce financial stress, and bring fresh liquidity into ongoing construction.
3. Positive Impact on Nearby Housing Societies
Neighbouring projects in the same region often benefit when stalled developments move toward completion, improving overall livability.
4. Opportunity for New Launches
AU Real Estate may repackage and relaunch the units with updated pricing and marketing campaigns, improving visibility across segments.
