DAC Developers Appoints A.R. Rahman as Brand Ambassador

• A.R. Rahman joins DAC Developers as brand ambassador

• Around 1,000 new homes launched across five Chennai locations

• Expansion aims to strengthen trust, design excellence, and modern living standards

Chennai: In a significant move to strengthen its brand presence and deepen customer trust, DAC Developers has appointed global music icon A.R. Rahman as its brand ambassador. The announcement, made on January 28, 2026, coincided with the launch of nearly 1,000 new homes across five rapidly developing locations in Chennai.

The residential launches span Kattupakkam in Porur, Sunguvarchatram along the Chennai–Bangalore Highway, Kumananchavadi near Porur Ramachandra, Sholinganallur, and Siruseri on OMR—areas witnessing growing demand from homebuyers seeking better connectivity and modern amenities. Rahman was present at the special event marking both milestones.

Company officials said the partnership reflects DAC Developers’ ambition to position itself as a contemporary, reliable, and globally inspired real estate brand. By associating with Rahman—known worldwide for creativity, precision, and timeless appeal—the developer aims to highlight its own focus on innovation, integrity, and world-class living standards.

Welcoming the composer to the DAC family, Managing Director S. Sathish Kumar said the company’s vision goes beyond constructing buildings. “We strive to create spaces that inspire life. A.R. Rahman represents excellence and global recognition rooted in Indian values, which aligns perfectly with our commitment to delivering enduring developments,” he said.

Sharing his thoughts on the collaboration, Rahman described homes as the birthplace of dreams. He added that he was pleased to begin this partnership with DAC Developers, noting that the team builds homes with care and emotion—much like music created from the heart. He expressed confidence that DAC projects would foster harmony and happiness for families.

As part of the association, Rahman will feature in DAC Developers’ upcoming marketing campaigns across digital, print, outdoor, and television platforms. The initiative is designed to connect with aspiring homeowners and investors looking for dependable builders, thoughtful design, and future-ready living spaces.

Also Read: M3M Becomes Platinum Sponsor for National Real Estate Conclave 2026

Founded in 2014, DAC Developers has steadily expanded its footprint in Chennai’s residential market. Over the past decade, the company has delivered more than 110 projects, completed over 45 lakh square feet of construction, and welcomed over 3,000 homeowners. With a focus on transparency, quality construction, and customer-centric planning, the developer says it aims to make essential luxuries accessible while redefining urban lifestyles.

Industry watchers see the dual announcement—of a high-profile brand ambassador and a large-scale housing launch—as a strategic step that could further strengthen DAC Developers’ visibility in South India’s competitive real estate landscape.

Also Read: Brahmasthan Explained: Why Your Home’s Center Matters

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