Ashtech Group Enters Real Estate with ₹1,800 Cr Greater Noida Project

• Ashtech Group acquires 5.6-acre land parcel in Greater Noida for ₹300 crore

• First luxury residential project to be launched soon

• Entry aligns with strong demand for premium housing in NCR

Greater Noida: In a major strategic shift, Ashtech Group has officially announced its real estate entry, unveiling plans for its first luxury residential project in Greater Noida. The Delhi-NCR–based company has earmarked an estimated ₹1,800 crore investment, signaling its intent to become a serious player in the region’s fast-evolving property market.

According to a company statement released on Thursday, Ashtech Group has acquired a 5.6-acre fully paid-up land parcel from the Greater Noida Authority for approximately ₹300 crore. The land will form the foundation of the group’s debut premium housing development, aimed at meeting the growing demand for high-quality, lifestyle-oriented residences.

Why Ashtech Group Is Entering Real Estate Now

Industry experts see the Ashtech Group real estate entry as a calculated and timely move. The company has spent years building a strong foothold in construction materials and infrastructure, operating across segments such as fly ash bricks, AAC blocks, ready-mix concrete (RMC), pre-engineered buildings, large infrastructure projects, and power infrastructure.

Sumit Agarwal, Director of Ashtech Group, said the transition into real estate is a natural progression for the company. He highlighted that Ashtech’s deep understanding of construction quality, engineering execution, and material efficiency gives it a strong edge as a developer.

“We believe this is the right time to extend our expertise into real estate development. Housing demand is robust, and our experience in construction-related industries positions us well to deliver durable, high-quality projects,” Agarwal said.

Project Details and Launch Timeline

While the company has confirmed that the first phase of the project will be launched soon, details such as the number of units, apartment configurations, and amenities are expected to be announced in the coming months. Market participants anticipate the project will focus on luxury apartments, aligning with Greater Noida’s growing preference for premium and lifestyle-driven housing.

Ashtech Group reported a turnover of ₹500 crore in the previous financial year and has indicated plans to scale up its presence beyond this initial project. Over the next few years, the company aims to build a diversified real estate portfolio across residential—and potentially commercial—developments within the Delhi-NCR region.

Greater Noida’s Rising Real Estate Appeal

The Ashtech Group real estate entry in Greater Noida comes at a time when the region is witnessing renewed momentum. Analysts point out that Greater Noida has emerged as a preferred destination due to its planned infrastructure, relatively affordable land prices, and major upcoming connectivity projects.

Key growth drivers include the Noida International Airport at Jewar, the Delhi–Meerut RRTS, and proposed metro expansions that are expected to significantly improve regional connectivity. Compared to Gurugram and central Noida, Greater Noida continues to offer larger development parcels, making it attractive for large-scale and luxury projects.

Post-2022, India’s real estate sector has seen strong recovery, with both end-users and investors returning to the market. Rising disposable incomes, lifestyle upgrades, and a renewed focus on home ownership have fueled demand across mid-segment and luxury housing.

Strategic Diversification Backed by Core Strengths

For Ashtech Group, this move is not just diversification—it is a strategic extension of its core strengths. Rising land prices and appreciation in property values have encouraged construction-focused companies to move up the value chain into real estate development.

Industry observers note that buyers today are increasingly conscious of construction quality, material standards, and long-term durability—areas where Ashtech already has a proven track record. This positions the group favorably against established developers in the NCR market.

As anticipation builds around Ashtech’s first residential launch, the industry will be watching closely to see how the company translates its construction expertise into modern real estate development. The Ashtech Group real estate entry not only reflects confidence in Greater Noida’s growth story but also signals fresh momentum for the region’s premium housing segment.