Wonderchef Posts ₹421 Cr Revenue in FY25, Targets ₹1,000 Cr Sales by 2026

• FY25 revenue rises to ₹421 crore with ₹4.4 crore net profit

• Second consecutive profitable year driven by cost control and distribution reach

• Brand eyes ₹1,000 crore sales milestone and IPO by 2026

Mumbai: Wonderchef, the kitchenware and appliance brand co-founded by celebrity chef Sanjeev Kapoor, has reported steady growth in FY25, posting operating revenue of ₹421 crore and a net profit of ₹4.4 crore. The performance marks the company’s second straight profitable year, reinforcing its shift toward sustainable and disciplined growth.

Founded in 2009 by Ravi Saxena and Chef Sanjeev Kapoor, Wonderchef began its journey with a small range of cookware and pressure cookers tailored for Indian kitchens. Over the years, the brand expanded carefully into mixers, blenders, food processors, and smart kitchen appliances, while maintaining tight control over costs and sales channels.

According to company disclosures, Wonderchef’s operating revenue grew from ₹378 crore in FY24 to ₹421 crore in FY25. Total income stood at ₹423 crore, while total expenses were ₹415 crore. Procurement costs accounted for nearly 68 percent of expenses. Net profit increased sharply from ₹1.5 crore in FY24 to ₹4.4 crore in FY25, with EBITDA margins improving to 2.02 percent.

Wonderchef’s founders credit this financial turnaround to a focus on unit economics rather than aggressive cash-burning expansion. Ravi Saxena, who brings decades of experience in consumer brand building, has repeatedly emphasised that long-term value comes from product-level profitability and operational discipline.

About Wonderchef

Today, Wonderchef’s product portfolio spans more than 200 items, including non-stick cookware, pressure cookers, mixer grinders, Nutri-blend processors, the Chef Magic kitchen robot, and the Chai Magic tea maker. Many of these products are co-designed with Chef Sanjeev Kapoor and are sold alongside curated recipes to make them practical for everyday Indian cooking.

Wonderchef’s Business Model

The company follows an outsourced manufacturing model, designing products in-house while partnering with external factories for production. This approach allows Wonderchef to reduce capital expenditure, shorten product development cycles, and focus resources on branding, innovation, and distribution.

Wonderchef’s products are available through more than 10,000 retail touchpoints, including general trade stores, large-format modern trade outlets, exclusive brand stores, its own website, online marketplaces, and quick-commerce platforms. Smaller appliances and accessories have seen particularly strong traction on quick-commerce channels, which the company sees as a scalable growth driver.

Internationally, Wonderchef operates in over 15 countries, although India remains its primary market. The brand now plans to deepen its offline presence by opening around 50 exclusive brand outlets over the next few years, while continuing to expand through multi-brand retail formats.

Looking ahead, Wonderchef has set an ambitious target of achieving nearly ₹1,000 crore in brand sales by 2026. The company is also preparing for an initial public offering, with a targeted valuation of around ₹1,800 crore. While the IPO was earlier expected in late 2025, timelines may shift to 2026 depending on market conditions.

With consistent profitability, a diversified product portfolio, and a growing retail footprint, Wonderchef is positioning itself as a long-term player in India’s competitive kitchenware and home appliances market.