Sobha Ltd, Bengaluru’s esteemed real estate developer, has made a striking entrance into the Greater Noida real estate scene, unveiling its ultra-premium residential venture, SOBHA Aurum, with a projected investment of approximately ₹800 crore. This marks its inaugural project in Greater Noida and fifth within the Delhi‑NCR region, reinforcing the company’s expansion blueprint.
Project Overview & Financials
The plot spans 3.46 acres, with a total developable area of around 9.3 lakh sq ft, split across two towers housing 420 apartments. The land parcel was acquired via auction for approximately ₹160 crore. Though regulatory filings did not officially confirm the total investment, multiple financial outlets and industry insiders estimate it at ₹800 crore.
Priced at ₹14,000 per sq ft, apartments range from ₹1 crore to ₹3.5 crore, depending on configuration.
Specifically:
- 1 BHK (~739 sq ft): from ₹1.12 crore
- 2 BHK (~1 270 sq ft): from ₹1.92 crore
- 3 BHK (~1 570–1 901 sq ft): from ₹2.30 crore
- 4 BHK (~2 285–2 306 sq ft): from ₹3.48 crore
Architecture, Amenities & Design
SOBHA Aurum is composed of two towers—35 floors and 45 floors respectively—designed to deliver a lavish urban lifestyle. Sobha’s hallmark backward-integrated model ensures in-house control over design, manufacturing, interiors, glazing, and electro-mechanical services, backed by rigorous 1,400+ quality checks and over 230 awards.
The project dedicates more than 2.5 acres to open space, featuring:
- A 15,072 sq ft clubhouse with gym, yoga/aerobics room, badminton hall, games room, and banquet hall
- Outdoor pool deck (lap and leisure pools), multi-sport court, tennis and cricket facilities
- Children’s play areas, exhibition lawn, reflective gardens, island gazebo, reflexology walk, pet park and amphitheatre.
Premium touches include private terraces and corner balconies in select units, expansive glazing for natural light and ventilation, and German-level construction standards.
Sobha already has a strong foothold in Delhi‑NCR, with developments such as Sobha International City in Gurugram. SOBHA Aurum represents its first venture into Greater Noida—a burgeoning realty hotspot with growing connectivity to Jewar’s upcoming international airport, expressways, and supporting infrastructure.
The move aligns with Sobha’s strategy to deliver landmark luxury properties in fast-growing urban corridors. The brand’s values of quality, trust, and transparency, embedded over 30 years, are expected to translate into strong buyer interest.
Jagadish Nangineni, MD of Sobha Ltd, said:
“Entering Greater Noida marks a significant new chapter in Sobha’s journey. Over the past 30 years, we have built a legacy grounded in quality, transparency, and trust… we are confident that our commitment to excellence will set a new benchmark in luxury living for the region.”
Competitive Context & Investor Outlook
Greater Noida has drawn heightened attention from developers due to infrastructure development and improved metro extensions. With premium supply still limited, projects like SOBHA Aurum are expected to fuel capital appreciation as well as rental demand from upwardly mobile professionals seeking high-end amenities near Delhi and Noida.
Sobha’s backward-integrated execution model and robust quality control—paired with transparent pricing—patches a key gap in South Asian luxury housing, where trust deficits and execution delays often deter high-end buyers.
Project Outlook & Timeline
RERA approval under UPRERA P R J361748/06/2025 has already been secured. Construction and booking are now underway. With foundational permits in hand and Sobha’s strong execution track record, the project is expected to be delivered in line with schedule, positioning it as a key luxury milestone by 2028–29.
Conclusion
Sobha’s ₹800 crore investment in Greater Noida, through SOBHA Aurum, is a calculated step into one of India’s fastest-growing realty corridors. With premium amenities, transparent pricing, stringent quality standards, and prime location advantages, the project is poised to shape the region’s luxury market.
As Greater Noida evolves into a real estate powerhouse—bolstered by transport infrastructure, enhanced connectivity, and demand from professionals—SOBHA Aurum may well redefine aspirational urban living.
SOBHA Aurum Project Snapshot
| Feature | Details |
|---|---|
| Project Name | SOBHA Aurum |
| Location | Greater Noida, Sector 36 |
| Land Area | 3.46 acres |
| Built-up | ~9.3 lakh sq ft |
| Towers | 2 (35 & 45 floors) |
| Units | 420 (1–4 BHK) |
| Pricing | ₹1.12–3.48 crore |
| Price/sq ft | ₹14,000 |
| Amenities | Clubhouse, pools, multi-sports, pet park, landscaped spaces |
| RERA No. | UPRERAPRJ361748/06/2025 |
