Senator Group India Launches Aura Lounge Modular Soft Seating Collection

The Senator Group India, a subsidiary of the UK-based Senator Group, has unveiled its latest modular soft seating solution, the Aura Lounge collection by Allermuir. Designed by acclaimed French designer Patrick Norguet, the collection is aimed at commercial and hospitality spaces, including corporate lounges, reception areas, hotels, cafés, and restaurants.

The Aura Lounge Sofa collection is highly modular, featuring multiple unit types—such as three or four-seat modules with back, convex, and concave options—allowing businesses to configure seating layouts to suit any space or design vision. The seating combines sculptural elegance with an “inviting sit,” balancing comfort and artistry to create a sense of “quiet luxury.” Its flowing lines and visually appealing silhouette ensure the furniture looks stunning from every angle, ideal for open-plan areas as well as traditional layouts.

The collection is available in two formats: the Lounge version, offering relaxed, casual seating, and the Dining version, with a more upright posture for banquette-style seating. This dual approach allows the Aura Lounge to adapt seamlessly across different environments, from collaborative office spaces to upscale hospitality settings.

Speaking about the launch, Vamsidharr Setty, Managing Director India of The Senator Group, said:

“We are extremely excited to introduce Aura Lounge in India. Its contemporary design fosters social interaction and offers a wide range of configurations, making it perfect for modern workspaces, lounges, and hospitality environments. We are confident it will resonate with Tier 1 and Tier 2 markets due to its sophisticated design and versatility.”

The Aura Lounge collection has already earned international recognition, winning the Inspire Award for Best Soft Seating at the BDNY (Boutique Design New York) 2025 event, hosted by the National Kitchen and Bath Association (NKBA). Judges praised the collection for its sculptural curves, inviting comfort, and attention to detail, highlighting its visual appeal from all perspectives.

Since establishing its first Indian showroom in Bangalore in 2018, The Senator Group India has steadily expanded its footprint in the design-driven office and hospitality furniture segment. The company represents two premium brands: Senator, which focuses on technology-driven office furniture, and Allermuir, which specializes in contemporary workplace systems and soft seating. Today, the group serves a growing client base of over 150 customers, delivering projects ranging from small-scale offices to large corporate campuses across India.

With the launch of Aura Lounge, The Senator Group India reinforces its position as a leading provider of flexible, design-led seating solutions, catering to modern spaces that demand both style and comfort.