Samsung, India’s largest consumer electronics brand, has once again redefined innovation with the introduction of its AI Home at its flagship BKC store in Mumbai. This revolutionary step marks the beginning of a new era in connected living — one where artificial intelligence, seamless integration, and human-centric design combine to transform everyday life.
At the heart of this launch lies Samsung’s Future Living vision, which imagines a world where intelligence is shared across devices — not confined to a single gadget. The AI Home experience unites Samsung’s vast ecosystem of appliances, devices, and services to deliver unmatched convenience, energy efficiency, and personalization — all while ensuring top-notch security and privacy.
The Vision Behind Samsung AI Home
Samsung’s latest innovation builds on three foundational strengths:
- Leadership in AI innovation
- An unmatched portfolio of connected devices across categories.
- A trusted and secure ecosystem that prioritizes user privacy.
Imagine walking into your home after a long day, and everything adjusts to your comfort — lights turn on automatically, air conditioning adjusts to your sleep temperature, your washing machine recommends a cycle, and your TV plays your favourite show — all without you lifting a finger.
This is not a futuristic fantasy — it’s the reality of Samsung AI Home.
What Makes Samsung AI Home Unique
The Samsung AI Home ecosystem thrives on ambient intelligence, a form of AI that continuously learns from user behaviour, preferences, and environmental conditions. This learning allows your home to anticipate your needs before you even express them.
1. Seamless Automation
From adjusting your lighting based on the time of day to managing energy use efficiently, AI Home blends into your daily routine — creating a living space that feels alive and responsive.
2. Human-Centered Intelligence
AI Home is designed not just for convenience but for care and comfort. Every interaction is enriched with context — understanding not just commands, but emotions, needs, and patterns.
3. Integration Across Devices
The system connects all your Samsung and partner devices through SmartThings, Samsung’s powerful connectivity platform. Whether it’s your Galaxy smartphone, Bespoke refrigerator, smart TV, or AI-enabled washing machine, everything is unified under one intelligent interface.
Samsung’s Commitment to India
“At Samsung, we are not just imagining the future of AI; we are building it into people’s daily lives,” said JB Park, president and CEO, Samsung Southwest Asia.
The AI Home launch reflects Samsung’s deep commitment to empowering Indian households through meaningful and secure technology. With three R&D centers in India, Samsung continues to innovate AI-driven solutions that shape the global future of connected living.
By integrating Galaxy AI, Vision AI, and Bespoke AI through SmartThings, Samsung brings “Future Living” directly into Indian homes — enhancing daily life through efficiency, health, and safety.
SmartThings: The Brain of the Connected Ecosystem
At the core of Samsung AI Home is the SmartThings App, a central hub that connects Samsung devices and thousands of partner products into a single ecosystem.
With SmartThings, users can:
- Control and automate appliances from anywhere.
- Monitor energy consumption in real time.
- Create personalized routines for day and night.
- Sync health, security, and entertainment systems seamlessly.
This unified interface ensures your home isn’t just smart — it’s intelligent, intuitive, and personal.
Four Pillars of the Samsung AI Home Experience
The AI Home experience is structured around four core values — Ease, Care, Save, and Secure — each redefining what modern living means.
1. Ease: Simplifying Everyday Life
AI Home transforms routine tasks into automated actions. Whether it’s adjusting lighting, temperature, or appliances — your home anticipates your needs and takes care of them proactively. It’s like having a personal concierge for your daily life.
2. Care: Prioritizing Wellness & Relationships
Samsung’s AI Home is not just about technology — it’s about wellbeing. With features like:
- Personalized sleep optimization
- Wellness tracking via connected devices
- Nutrition planning through smart kitchen tools
- Pet and elder care monitoring systems
AI Home ensures your home genuinely cares for everyone inside it.
3. Save: Smarter Energy Efficiency
Through SmartThings Energy, AI Home helps reduce power consumption and carbon footprint. Samsung claims that energy use from appliances like washing machines can drop by up to 70%, thanks to advanced AI energy management.
This means lower bills and a greener planet — a win for both families and the environment.
4. Secure: Built for Privacy & Protection
Security lies at the foundation of Samsung’s ecosystem.
- Samsung Knox Vault secures your data at the hardware level.
- Knox Matrix extends blockchain-based protection across devices, ensuring your digital ecosystem remains as safe as your physical home.
With privacy and safety at its core, Samsung AI Home delivers innovation you can trust.
Why Samsung AI Home Matters for Indian Consumers
India’s growing digital population is increasingly looking for intelligent home solutions that combine luxury, convenience, and sustainability. Samsung’s AI Home fits perfectly into this vision by:
- Offering accessible AI technology for all households.
- Supporting eco-conscious energy use.
- Enhancing health and lifestyle experiences.
- Providing seamless integration with global smart ecosystems.
With India emerging as a hub for AI innovation, this launch not only benefits local consumers but also positions the country as a testbed for global smart home technologies.
