Crossbond Appoints Ranveer Singh as Brand Ambassador

• Ranveer Singh announced as official brand ambassador of Crossbond
• Nationwide campaign launched featuring HDMR Max and Boiltough products
• Brand aims to strengthen connect with architects, designers, and dealers

Ranveer Singh has been announced as the official brand ambassador for Crossbond. The partnership marks a key milestone for the brand as it looks to expand its footprint across the country and build stronger engagement with industry professionals and consumers alike.

The collaboration is backed by a nationwide marketing campaign that rolled out in early April across print and visual media platforms. At the center of the campaign are two television commercials (TVCs) highlighting Crossbond’s flagship offerings HDMR Max and Boiltough. These products are positioned around durability, strength, and reliability, which remain critical factors in modern interior and construction solutions.

Crossbond operates under the umbrella of the Metro Group, a company with decades of experience in the building materials and panel manufacturing sector. Over the years, the group has built a strong reputation for delivering high-quality products that cater to evolving architectural and interior design needs. This legacy gives Crossbond a solid foundation as it competes in the fast-growing engineered wood segment.

The brand offers a diverse portfolio of products, including MDF boards, HDMR boards, particle boards, aluminium composite panels, laminates, acrylic panels, and flooring solutions. These materials are widely used in furniture manufacturing, modular interiors, and large-scale architectural applications. With growing demand for modern, durable, and aesthetically appealing interiors, Crossbond is positioning itself as a comprehensive solution provider for both residential and commercial projects.

Industry experts note that India’s interior and construction market is undergoing a transformation, driven by urbanisation, rising disposable incomes, and a growing preference for premium finishes. In this context, brands like Crossbond are focusing not only on product quality but also on brand recall and trust. The association with Ranveer Singh is seen as a step in that direction.

Known for his high-energy personality, creativity, and bold style, Ranveer Singh aligns closely with Crossbond’s brand philosophy of innovation and modern design thinking. His strong appeal among younger audiences and professionals adds a fresh dimension to the brand’s outreach strategy.

Speaking about the collaboration, Ranveer Singh expressed enthusiasm about the partnership, highlighting the importance of strength and finish in modern interiors. He noted that whether it is furniture or overall living spaces, durability and quality play a crucial role values that resonate strongly with Crossbond’s product offerings.

From the company’s perspective, the partnership is more than just a marketing move. Managing Director Ram Agarwal described it as a significant step in the brand’s growth journey. He emphasised that Ranveer Singh’s individuality and dynamic presence reflect Crossbond’s evolving identity as a modern, forward-thinking brand.

As Crossbond continues to scale its operations across India, the focus remains on combining advanced manufacturing capabilities with design innovation. The company aims to cater to a wide audience from architects and interior designers to dealers and end consumers offering solutions that balance functionality with visual appeal.

With this high-profile collaboration and integrated campaign rollout, Crossbond is clearly positioning itself for accelerated growth in India’s building materials and interior solutions market. The partnership with Ranveer Singh not only enhances brand visibility but also signals the company’s ambition to become a leading name in the segment.