Jaipur-Based Home Décor Startup Secures ₹75 Lakh Deal on Shark Tank India Season 5

• Marbleous secures ₹75 lakh investment from Shark Kanika Tekriwal

• Deal closed for 20% equity with 2% royalty until recovery

• Brand focuses on handcrafted marble décor inspired by Rajasthan’s stone art

Jaipur: Luxury home décor startup Marbleous gained national attention after securing a ₹75 lakh investment on Shark Tank India Season 5, reflecting the growing interest in design-focused direct-to-consumer (D2C) brands in India.

Founded by Shashank Sharma and Ayushi Sharma, the Jaipur-based brand appeared on the show seeking ₹75 lakh for 10% equity. Their pitch highlighted a unique concept — transforming traditional marble craftsmanship into modern home décor products designed for contemporary homes.

After evaluating the business, Shark Kanika Tekriwal offered ₹75 lakh for 20% equity along with a 2% royalty until the investment is recovered. The founders accepted the deal, gaining not only funding but also strategic mentorship for scaling their business.

Marbleous specializes in handcrafted marble décor items that combine traditional stone artistry with modern design aesthetics. The brand uses marble along with materials like brass, wood, and resin to create elegant home accessories suitable for both modern and classic interiors.

Its product range includes:

• Decorative coasters

• Vases and table accessories

• Serveware and trays

• Cutlery holders and décor pieces

These products are positioned in the premium yet accessible segment of India’s luxury décor market.

India has a long history of marble craftsmanship, particularly in Rajasthan, where stone carving traditions date back centuries. Marbleous aims to build a modern lifestyle brand around this heritage by bringing handcrafted marble décor to digital platforms.

During their pitch, the founders explained that the brand blends traditional Indian craftsmanship with contemporary lifestyle design, targeting both Indian and global customers seeking unique home décor products.

The deal reflects a broader trend in India’s startup ecosystem where investors are showing increasing interest in premium handcrafted D2C brands. Consumers are also shifting toward products that combine aesthetics, craftsmanship, and durability.

By selling directly to consumers online, Marbleous follows the D2C business model, which allows the brand to control pricing, branding, and customer experience while reaching a wider audience.

Apart from individual buyers, Marbleous also sees opportunities in corporate gifting, hospitality projects, interior design collaborations, and office décor solutions. This expands the brand’s potential market beyond retail customers.

The Shark Tank investment is expected to help Marbleous:

• Expand product lines

• Strengthen branding and marketing

• Scale manufacturing and operations

• Reach more customers across India and globally

The success of Marbleous highlights how niche design startups are gaining visibility through digital platforms and entrepreneurship shows. As consumer preferences move toward premium, handcrafted, and sustainable home décor, brands rooted in traditional craftsmanship are finding strong demand.

With investor backing and a focus on heritage-inspired design, Marbleous is positioning itself as one of the emerging players in India’s luxury home décor and lifestyle segment.

Also Read: Godrej Interio Launches New Soft Furnishings Collection

Also Read: 7 Simple Ways to Protect Your Houseplants from Pollution and Dust