Kansai Nerolac, ANA Launch ‘Sorakash’ Sky-Inspired Colour Palette Celebrating Indo-Japanese Ties

• ‘Sorakash’ features 85 sky-inspired shades rooted in Indian and Japanese culture

• Collaboration reinforces Kansai Nerolac’s Japanese lineage and ANA’s brand presence in India

• Consumers can win return flight tickets to Japan as part of the launch campaign

Kansai Nerolac Paints Limited has unveiled ‘Sorakash’, a new shade card developed in collaboration with All Nippon Airways (ANA), marking a distinctive Indo-Japanese partnership that blends colour innovation with cultural storytelling.

The initiative brings together Kansai Nerolac Paints Limited and All Nippon Airways, two brands deeply rooted in Japanese values of precision, quality, and innovation. The collaboration aims to offer Indian consumers a colour experience inspired by the skies of both nations, while reinforcing shared philosophies of craftsmanship and respect for nature.

The name Sorakash itself reflects this fusion—derived from Sora (sky in Japanese) and Akash (sky in Hindi). The shade catalogue features 85 carefully curated hues, drawing inspiration from the changing moods of the sky. Ranging across tones of blue, grey, white, yellow, orange, and red, the palette is designed to evoke emotion while remaining versatile for modern Indian homes.

According to Kansai Nerolac, the concept behind Sorakash aligns closely with evolving consumer preferences. Today’s homeowners increasingly seek personalised, travel-inspired colours that reflect their experiences and individuality. With global exposure influencing design sensibilities, the new collection brings a slice of Japanese inspiration into Indian interiors—interpreted through a collaborative Indo-Japanese lens.

Hirokazu Kotera, Executive Director at Kansai Nerolac Paints Limited, said Sorakash goes beyond a conventional shade card. He noted that the collection reflects Japan’s deep respect for nature and attention to detail, values that resonate strongly with Kansai Nerolac’s heritage. By partnering with ANA, known globally for its “Inspiration of JAPAN” philosophy, the company aims to reinforce trust, quality, and innovation while standing out in an increasingly competitive paint market.

From ANA’s perspective, the partnership offers a meaningful way to connect with Indian consumers beyond aviation. Shigeru Ishimoto, General Manager of ANA’s Mumbai branch, said the collaboration aligns closely with the airline’s commitment to delivering high-quality customer experiences. While operating in different industries, both brands share a focus on excellence and innovation. Leveraging Kansai Nerolac’s strong brand presence in India is expected to further enhance ANA’s visibility and recall in the market.

As part of the Sorakash launch, Kansai Nerolac has also announced a consumer engagement initiative, offering customers a chance to win free return flight tickets to Japan. The campaign is positioned as a gesture of appreciation for customers who place their trust in the brand and choose the new palette.

The company expects strong interest in Sorakash, particularly through its NXTGEN painting services, where curated colour selections increasingly influence buying decisions. Industry experts note that such collaborations signal a broader trend in the home décor and paint segment—where storytelling, global inspiration, and experiential value play a growing role alongside product performance.

With over a century-long legacy, Kansai Nerolac continues to strengthen its market position by blending innovation with heritage. The launch of Sorakash reflects how global partnerships and culturally rooted design can reshape how Indian consumers perceive colour in their living spaces.