HoABL Growth Housing Allots 1,419 Homes in Naigaon

• 1,419 homes allotted through a fully digital process

• 80% payments received as per first-phase schedule

• Phase 2 launch planned for February 2026

Mumbai, January 2, 2026: Growth Housing, the affordable housing platform of The House of Abhinandan Lodha (HoABL), has successfully completed the allotment of 1,419 homes at its debut residential project in Naigaon, Western Mumbai. The allotment, conducted on September 28, 2025, underscores strong demand from first-time homebuyers and signals growing acceptance of fully digital real estate transactions.

The Naigaon project marks Growth Housing’s first step into the affordable housing segment, aiming to blend aspiration, connectivity, and build quality at accessible price points. According to the company, the response exceeded expectations, with demand significantly outpacing available inventory.

Entirely Online, End-to-End Process

In a notable departure from traditional real estate sales models, the allotment was executed entirely online. Registered applicants logged into a dedicated customer portal to complete eligibility checks and participate in the allotment digitally. Successful buyers received instant digital allotment letters, which are also being dispatched physically to their registered addresses and will be formally presented at an upcoming Mega Allotment Event.

Customers were kept informed at every stage through multiple channels, including email, SMS, WhatsApp, and dashboard notifications—ensuring transparency and reducing the need for physical interaction.

Three-Stage Allotment Framework

The allotment followed a structured, three-step digital framework:

• Registration and KYC: Applicants uploaded mandatory documents such as PAN and Aadhaar online.

• Online Documentation: Buyers completed KYC forms and prepared for payments with digital assistance.

• Allotment and Next Steps: On September 28, allotment results were declared online, followed by guidance on payment schedules, agreement execution, and registrar processes—many of which are now digitally enabled.

This approach, HoABL said, helped streamline the buyer journey while minimising paperwork and delays.

Strong Payment and Unit Mix

The company confirmed that it has already received payments for around 80% of the allotted apartments in line with the agreed payment schedule. Of the total homes allotted, 51% are 1 BHK units, while 49% are 2 BHKs, indicating balanced demand across compact and mid-sized configurations.

To ease financing for buyers, Growth Housing has partnered with leading lenders such as State Bank of India, HDFC Bank, Axis Bank, and housing finance institutions including Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance, and Tata Capital Housing Finance. These lenders have completed Advance Processing Facility (APF) approvals, with some offering discounted processing fees.

Developer Commentary

Commenting on the response, Abhinandan Lodha, Chairman of HoABL, said the overwhelming demand reaffirmed buyer trust in the company’s digital-first approach. He noted that demand far exceeded supply, leaving many hopeful buyers unallotted.

Lodha added that the company’s immediate focus is timely delivery while maintaining construction quality. He also emphasised that HoABL’s online-only sales model—without sample flats or a traditional sales team, and supported by technology and AI—could become a template for future developments.

What’s Next for Buyers

Applicants who were not allotted homes will receive official communication and full refunds directly to their source accounts, along with acknowledgement receipts. HoABL said these customers will also be guided toward upcoming opportunities, including priority or waitlist access for future launches.

Looking ahead, Growth Housing plans to launch Phase 2 of the Naigaon project in the first week of February 2026, offering another chance for aspiring homeowners who missed out in the initial allotment.