Century Real Estate Partners with Bengaluru FC in Major ISL Sponsorship Move

• Century Real Estate joins as Principal Sponsor of Bengaluru FC

• Logo to feature on back of jersey for the ISL season

• Partnership to include stadium branding and digital fan campaigns

Century Real Estate partners with Bengaluru FC in a landmark sponsorship agreement that will see the Bengaluru-based real estate major join the club as a Principal Sponsor for the upcoming Indian Super League (ISL) season.

As part of the deal, Century Real Estate partners with Bengaluru FC as the exclusive back-of-jersey sponsor, with its logo prominently displayed on the team’s match kit throughout the campaign. The association brings together two established Bengaluru institutions with deep-rooted ties to the city.

For Bengaluru FC, the addition reinforces its growing partner ecosystem. Over the years, the club has built a reputation as one of Indian football’s most consistent and professionally managed teams, supported by strong performances and a loyal fan base. The collaboration with Century Real Estate further aligns with the club’s long-term vision of working with brands that share its standards and ambitions.

For Century Real Estate, the decision to partner with Bengaluru FC represents more than brand placement. With a legacy spanning over five decades, the company has played a key role in shaping Bengaluru’s urban landscape. By aligning with the football club, Century Real Estate partners with Bengaluru FC to connect directly with the city’s youth, sports enthusiasts, and wider community.

Ravindra Pai, Managing Director of Century Real Estate, said the partnership reflects the company’s enduring relationship with Bengaluru. He noted that Bengaluru FC embodies the city’s passion, ambition, and community spirit, adding that the association goes beyond visibility and focuses on supporting an institution that inspires people across generations.

Karan Yadav, Chief Commercial Officer at JSW Sports, highlighted that partnerships like these enable the club to deepen its connection with fans while celebrating Bengaluru’s identity on a national stage. He added that such collaborations are built as long-term commitments rather than short-term branding exercises.

The partnership will extend well beyond the jersey. Century Real Estate partners with Bengaluru FC across multiple touchpoints, including stadium branding, fan engagement zones, and integrated digital campaigns. Match-day activations, storytelling initiatives, and immersive experiences are planned to enhance engagement both inside and outside the stadium.

With the Indian Super League being one of the country’s most-watched sporting properties, the agreement offers Century Real Estate significant broadcast visibility and national reach. As Bengaluru FC gears up for the new season, Century Real Estate partners with Bengaluru FC in a move that reflects shared ambitions — promoting the city, engaging the community, and strengthening Bengaluru’s presence in Indian sport.

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