Aditya Birla Real Estate Sells ₹1,800 Crore Worth of Flats in 24 Hours
Aditya Birla Real Estate, through its subsidiary Birla Estates, has recorded an exceptional response to its latest luxury housing project in Gurugram. The company announced that it has sold all 492 apartments within 24 hours of launch, generating over ₹1,800 crore in bookings. One of the strongest residential sales performances in NCR this year.
The project, named Birla Pravaah, is located in Sector 71, Gurugram, a fast-growing residential corridor with strong demand for premium homes. Spread across approximately 5.07 acres, the project features 3 BHK homes, 3 BHK + utility layouts, and select premium penthouses and duplex residences.
The overwhelming response highlights continued interest in high-quality luxury housing despite fluctuations in other real-estate segments. Buyers, according to market experts, are prioritizing:
- Well-designed homes
- Trusted developers
- Green-certified projects
- Modern amenities and open space
Birla Pravaah seems to have attracted buyers on all these fronts.
Birla Pravaah Project Details
The project’s design and features were key to its rapid sell-out:
1. Over 70% Open Green Area: Most of the land is dedicated to landscaped gardens, community greens, and recreational zones, a major draw for modern homebuyers prioritising space and wellness.
2. 30+ Amenities: The project includes a clubhouse, fitness zones, co-working spaces, children’s play areas, sports facilities, and lifestyle amenities focused on families.
3. Premium Layouts & Low-Density Planning: Select towers have only two apartments per floor, offering greater privacy and exclusivity, a trend that is increasingly popular among urban families.
4. Sustainability Recognition: Birla Pravaah has received a Gold pre-certification from the Indian Green Building Council (IGBC), boosting its appeal among environmentally conscious buyers.
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For Birla Estates, this marks another strong launch in the NCR region. The group recently saw similar momentum with its Gurugram project Birla Arika, which also reported high sales numbers. The consistent performance underscores:
- Buyer confidence in the Aditya Birla Group brand
- Increasing preference for projects that combine design, sustainability, and reliable delivery
- Strong market momentum for upper-mid and luxury housing
Despite this sales milestone, shares of Aditya Birla Real Estate saw a slight dip in trading, indicating that stock market reactions often consider broader economic and valuation factors beyond sales performance.
The company is expected to launch more premium and luxury developments across NCR and other major cities. The strong response to Birla Pravaah may encourage the company to accelerate new project rollouts and expand its footprint in high-demand micro-markets.
With this latest success, Aditya Birla Real Estate has reinforced its position as one of the most influential players in India’s growing premium housing sector.
