After 100 Years in Carpets, Obeetee Moves Into Home Décor Segment
Obeetee, one of India’s oldest and most respected carpet brands, has taken a major step forward by expanding into the broader home-décor market. The company, known for its hand-crafted rugs for more than 100 years, has introduced a full range of furniture, bedding, cushions, and home furnishings under a new vertical called Obeetee Carpets & Homes.
This move marks a significant shift for the brand as it aims to offer complete home-styling solutions instead of being limited to floor décor. With an investment of around ₹100 crore, Obeetee plans to strengthen its presence both in physical stores and online platforms, making the new product lines widely available across India.
Obeetee: From Floor Décor to Full Home Décor
For decades, Obeetee has been a leading name in carpets made by skilled artisans in Bhadohi, Uttar Pradesh. Now, the brand is focusing on designing interiors for the entire home.
The new collections include:
1. Premium Furniture
Obeetee has launched a furniture range crafted using solid Indian teak wood, finished with luxurious materials such as Carrara marble, brass elements, and textured wood accents. Customers can choose from several upholstery options to match different interior styles.
Price Range: Approximately ₹21,000 to ₹3,00,000, making the collection suitable for both mid-range and premium buyers.
2. Bedding and Home Textiles
The brand has also introduced a bedding collection under the theme “India Modern.”
This includes:
- Cotton percale bedsheets
- Linen-blend duvets
- Quilted comforters
- Embroidered pillow covers
- Duvet covers made from breathable fabrics like modal, voile, and cotton
These products focus on comfort, durability, and soft colour palettes that work well in contemporary homes.
3. Cushions, Home Furnishings & Accessories
To give customers complete styling options, Obeetee has added cushions, décor accessories, and soft furnishings that complement their carpets and furniture. This allows buyers to create a unified look for any room.
Why Obeetee Entered the Home Décor Segment
India’s home-décor and interior design market is one of the fastest-growing categories in the lifestyle sector. The industry is projected to almost double in value by 2030 due to rising incomes, urbanisation, and increasing interest in well-designed living spaces.
Obeetee aims to capture this growing demand by offering high-quality handcrafted products that blend traditional artistry with modern design.
Company leaders — including Chairman Rudra Chatterjee and President Angelique Dhama — believe this is the right moment to expand, as Indian households are now spending more on premium décor and personal lifestyle products.
What It Means for Homeowners
A One-Stop Destination for Home Styling
With this expansion, Obeetee is turning into a complete lifestyle brand. Customers can now find carpets, furniture, bedding, cushions, and décor items in one place — helping them design coordinated interiors without relying on multiple brands.
Obeetee brings its century-old heritage of craftsmanship into every new category. Whether it is a wooden bed or a cotton duvet, the brand ensures quality detailing and handcrafted value.
By introducing products across a wide price range, Obeetee makes luxury décor more accessible to mid-range buyers while still offering premium pieces for high-end homes.
As the brand expands production, the demand for artisans, weavers, craftsmen, and textile workers will also increase — giving a boost to local craft communities.
While the expansion is promising, Obeetee will have to focus on:
- Maintaining consistent quality across new product lines
- Keeping designs fresh and relevant for modern buyers
- Strengthening online and offline distribution
- Competing against established home-decor brands in India
If the brand manages these effectively, it could become a major name in India’s home-lifestyle market.
