Bollywood megastar Shah Rukh Khan has officially launched Shahrukhz Danube, a landmark commercial tower in Dubai and the first-ever real estate project to carry his name. Developed in partnership with the UAE-based Danube Properties, the project marks SRK’s formal entry into global branded real estate. The actor, visibly emotional at the unveiling in Mumbai, said the honour would have made his late mother extremely proud.
The premium project, valued at nearly ₹4,000 crore, is positioned on Sheikh Zayed Road, one of Dubai’s most prestigious business corridors. Designed as a high-rise commercial tower with modern workspaces and luxury amenities, Shahrukhz Danube aims to attract global investors, Indian buyers, and multinational enterprises expanding their presence in Dubai.
The tower will rise between 55 and 56 floors, depending on final approvals — a detail that varies slightly across reports but underscores the building’s substantial scale. Spread over more than one million sq ft of built-up area, the development is set to become one of Danube’s most iconic projects.
At the entrance, visitors will be greeted by a life-size statue of Shah Rukh Khan in his trademark open-arms pose, a gesture that has become symbolic of his cinematic identity. The statue also represents the emotional connection SRK shares with fans across the world.
The tower incorporates over 40 high-end amenities, including:
- Rooftop helipad
- Temperature-controlled swimming pool
- Exclusive business lounges
- High-end retail spaces
- Fitness and wellness zones
- Smart office automation features
- Multi-level parking
- Premium lobby with luxury interiors
Commercial units in the building start at USD 460,000 (approx. ₹4.2 crore), placing it firmly in the luxury investment category.
SRK’s Emotional Moment: “My Mother Would Have Been Proud”
Shah Rukh Khan rarely associates his name with branded commercial ventures, making this project uniquely personal. Speaking at the launch event, the actor said:
“My mother would have been very happy. This is a very big honour for me. I don’t name things after myself very often, but this feels special. This is not just a building. It is a dream that people will build their own dreams in.
He further added that while he has achieved numerous awards and global recognition, having an entire tower named after him carries sentimental value.
The actor also joked about showing the tower to his children someday:
“When my kids visit Dubai, I’ll proudly tell them—papa ka naam likha hai, papa ki building hai.”
The statement quickly went viral across social platforms, with fans calling it one of SRK’s most heartfelt public moments in recent years.
Grand Launch in Mumbai Filled With Star Power
The Mumbai event was packed with performances and throwbacks to SRK’s most iconic roles. The actor recreated his timeless Don walk, delivered the famous “Picture abhi baaki hai mere dost” dialogue from Om Shanti Om, and joined Farah Khan for an energetic performance on Chaiyya Chaiyya.
The event also showcased 3D visuals, architectural renderings, and a walkthrough of the tower’s design. Danube Properties’ Founder and Chairman, Rizwan Sajan, expressed gratitude and highlighted how SRK’s global influence would elevate the project’s brand value.
Why SRK Chose to Partner With Danube Properties
Shah Rukh Khan shared that the partnership emerged from a deeper resonance with Danube’s philosophy rather than commercial incentives.
“Millions of people come to big cities with dreams—of building homes, starting businesses, supporting their families. If I can be part of that inspiration, it means a lot to me,” he said.
Danube Properties, known for its mid-luxury and luxury real estate developments in Dubai, has previously collaborated with SRK for endorsement campaigns. However, this is the first project directly named after him, elevating the relationship to a strategic brand partnership.
Also Read
The construction of Shahrukhz Danube is expected to take three to four years, with more detailed projections indicating a completion window around Q2 2029. Industry experts are already predicting strong demand, especially from:
- NRIs investing in overseas commercial assets
- Indian entrepreneurs expanding to Dubai
- Gulf-based SMEs
- Fans of the actor seeking premium branded real estate
With Dubai’s commercial real estate market experiencing consistent growth, the launch of an SRK-branded tower further fuels investor confidence.
Branded residential and commercial properties have been a long-standing trend globally, associated with personalities like Donald Trump, Giorgio Armani, and Versace. However, Shahrukhz Danube marks the first major global commercial tower named after an Indian film star.
Danube hinted that the collaboration could expand into additional SRK-themed developments across Dubai or other Middle Eastern cities, depending on market response. Given the hype and early interest, the possibility of a “Shahrukhz” brand line of real estate projects is already generating buzz.
A Blend of Star Power, Legacy, and Luxury
With Shahrukhz Danube, Shah Rukh Khan has crossed yet another milestone — stepping beyond cinema and endorsements into global real estate branding. For millions of fans and investors, the tower symbolizes not just luxury, but a story of dreams, ambition, and emotional legacy.
