In a significant move set to redefine the luxury residential segment in NCR, CRC Group, a prominent name in India’s real estate sector, has announced a substantial investment of ₹1,500 crore to develop an ultra-luxury housing project in Greater Noida. The high-end r0esidential development, expected to be one of the most exclusive offerings in the region, will be strategically located along the Noida-Greater Noida Expressway, an area rapidly emerging as a hotspot for premium and luxury living.
Project Overview
The project will be spread over approximately 6 acres of prime land and will feature ultra-luxury apartments aimed at the elite segment of homebuyers looking for refined, spacious, and amenity-rich living. CRC Group revealed that the development will include only 480 residences, reflecting the developer’s focus on exclusivity, space, and premium living standards.
With the launch planned for the upcoming festival season, the project is expected to attract high-net-worth individuals (HNIs), NRIs, and professionals working in and around Noida, Greater Noida, and Delhi.
The site of the project lies along the Noida-Greater Noida Expressway, which has become one of NCR’s most desirable corridors due to its superior infrastructure, seamless connectivity, and rapid commercial development. The expressway offers excellent access to Noida Sector 18, Jewar Airport, Yamuna Expressway, and central Delhi, making it a perfect address for both residential and investment purposes.
Industry experts believe that luxury developments in this region will witness increasing demand due to the presence of top IT/ITES firms, upcoming infrastructure projects like Film City, Noida International Airport, and improved metro connectivity.
Investment and Development Timeline
CRC Group has committed an investment of approximately ₹1,500 crore, which will be utilized for land acquisition, construction, project approvals, and marketing. The funding will come through internal accruals, bank loans, and sales proceeds.
Speaking about the project, CRC Group Managing Director Mr. Salil Kumar stated, “This project is a part of our vision to introduce ultra-luxury living standards in NCR. The demand for premium homes has seen a substantial rise, particularly post-pandemic, and we aim to cater to this evolved aspiration with world-class design and lifestyle offerings.”
Construction work is expected to commence post-monsoon, and the delivery timeline will likely be within 4 to 5 years, subject to statutory approvals and RERA compliance.
Post-Pandemic Rise in Demand for Luxury Housing
The Indian real estate market, particularly in metro cities and Tier 1 locations, has observed a noticeable surge in demand for luxury housing over the last two years. Following the COVID-19 pandemic, homebuyers are prioritizing spacious layouts, health-conscious amenities, green surroundings, and smart home technology.
CRC Group’s decision to enter the ultra-luxury segment aligns with these evolving consumer preferences. With a focus on providing smart homes integrated with luxury services, landscaped gardens, wellness zones, concierge services, and privacy-centric layouts, CRC is tapping into a growing segment of upwardly mobile Indians seeking more than just four walls.
CRC Group’s Track Record in NCR
CRC Group is not new to the real estate landscape of Noida and Greater Noida. The developer has successfully delivered notable projects like CRC Sublimis in Sector 1, Greater Noida West, and CRC Joyous, which is currently under development and has already generated a positive response in the market.
With a reputation for timely delivery, quality construction, and modern architecture, CRC Group is gradually positioning itself among NCR’s leading real estate developers, especially in the residential housing segment.
Market Reactions and Industry Insight
Real estate analysts have welcomed CRC’s announcement, stating that such investments are a strong indicator of NCR’s growth trajectory in the luxury housing market. With limited land parcels available for low-density luxury developments in well-connected areas, projects like CRC’s new venture hold high potential for capital appreciation and investor interest.
According to a recent report by Anarock, the luxury housing segment (homes priced above ₹1.5 crore) witnessed a year-on-year sales growth of over 130% in 2023, driven by a mix of end-users and investors.
Pankaj Bajaj, President of CREDAI NCR, commented, “We’re seeing a clear shift in buyer preferences. People want larger spaces, gated communities, better amenities, and smart home features. Projects like CRC’s upcoming luxury residential development are well-timed and well-positioned.”
Key Features of the Upcoming CRC Project
While full details of the project are yet to be unveiled, sources within the company have hinted at several standout features that buyers can expect:
- Low-density luxury living with only 480 units on 6 acres
- High-rise towers with expansive views and modern architecture
- Smart home automation and green building certifications
- Wellness amenities, spa, infinity pool, indoor games, and co-working lounges
- Private clubhouses and concierge services
- High-end retail boulevard for convenience shopping
- 3BHK, 4BHK & Penthouse formats with large balconies and premium fittings
The announcement of CRC Group’s ₹1,500 crore investment in a luxury housing project in Greater Noida is a strong testament to the confidence developers have in the NCR market. As infrastructural developments like the Noida International Airport continue to push real estate demand higher, CRC’s new project is poised to become a landmark development along the Noida-Greater Noida corridor.
The timing, location, and concept behind the project indicate that CRC Group is aligning its strategy with the future of real estate — where lifestyle, wellness, technology, and sustainability converge to offer a superior living experience.
